Case Studies

Real engines. Real numbers.

These are real engagements with real companies. Here's what was broken, what we built, and what happened.

Case Study 01

Financial Advisory Firm

14-person firm · Professional services

8:1

For every $1 on ads, $8 back

The situation

A 14-person financial advisory firm was spending $2,000 per week on Google Ads. They had no dedicated landing pages — all ad traffic went to their homepage. No email follow-up for leads. No way to track what was actually working. They couldn't tell which campaigns, keywords, or ads were generating actual clients. The managing partner's honest summary: "We're spending money because someone told us we should."

What we built

The full growth engine in 14 days:

  • + Clear messaging framework — what makes this firm different and why clients should care
  • + Dedicated landing pages for each core service (retirement planning, wealth management, estate planning)
  • + Restructured Google Ads campaigns around high-intent keywords specific to their city and services
  • + Automated lead notification system — instant alerts when someone fills out a form
  • + Automatic follow-up emails for people who show interest but don't book right away
  • + Full tracking — every call, form, and consultation tied to the ad that generated it

Results — under 2 weeks

8:1

For every $1 on ads, $8 back

1/20th

Cost per new inquiry (vs. before)

5x

More people reaching out from the same traffic

100%

Could see exactly where every new client came from

"We went from guessing to knowing exactly which campaigns bring in clients. The turnaround was shockingly fast."

— James, Managing Partner

Case Study 02

Online Wellness Brand

~$2M annual revenue · E-commerce

2x

Doubled the people who bought

The situation

A wellness brand doing ~$2M/year — but only about 2 out of every 100 visitors were actually buying. Product pages were generic — same layout for every product, no testing, no optimization. They had 15,000 email subscribers but hadn't sent a campaign in months. No abandoned cart emails. No post-purchase follow-up. No referral program. Traffic was decent, but they were losing potential customers at every step.

What we built

The full engine over 6 weeks:

  • + 12 landing page variants with psychological triggers (scarcity, social proof, benefit-first copy)
  • + A system for testing different versions of pages so they could keep improving after we finished
  • + Abandoned cart email sequence (3-email series)
  • + Automatic follow-up after purchase — onboarding, usage tips, review requests
  • + Referral program with automated invitations
  • + Win-back campaigns for inactive customers

Results — 6 weeks

3.6%

Of visitors now buying (was about 2 in 100)

22%

Revenue now from email (was $0)

12

Landing page variants tested

Live

Referral program generating new customers

"They did more in 6 weeks than our previous agency did in 6 months. And we can actually see what's working now."

— Sarah, Founder

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